November, newly branded Movember is slowly changing the face of men’s health. Thousands of men around Canada sport their various forms of moustaches throughout the month to raise funds and awareness for prostate cancer.
How does this movement work? At the start of the month, men, called “Mo Bros”, register at movember.com with a clean and shaven face. Throughout the course of the month, they act as walking billboards creating awareness of this movement and raise money with the help of those around them. Towards the end of the month, Mo Bros and Mo Sistas get together and celebrate the success of the month at a ‘Movember’ Party or at the Gala Party held by Movember. The funds then get processed through Movember and Prostate Cancer Canada.
How does this relate to The City? This movement began in Melbourne, Australia and it has made a global impact. It is now practiced in New Zealand, the US, Canada, the UK, Finland, the Netherlands, Spain, South Africa, Ireland and many other countries support and recognize Mo Bros and Mo Sistas globally. Through urban living and city life, messages like that of Movember and other heatlh issues are brought to the eyes of many that are unaware and encourage support. On a positive note, in 2010, nearly 119,000 Canadian Mo Bros and Mo Sistas got on board, raising $22.3 million CAD. As Movember nears an end, embrace the stache!
For more information and how you can participate visit: http://ca.movember.com/?home
Amanda M.
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